Arrangements in Advertisments
The advertisements I chose for this assignment were completely different. One ad was on a golden retriever puppy that was for sale and the other ad was a personal ad for a middle-aged woman who was seeking a relationship. Both of these advertisements seemed to be straightforward and got the points across to the audience easily. The arrangement of the text and pictures was simple, yet organized and it wasn’t hard to follow. It allows your eye to be guided in an effortless manner, which was pleasing. I believe that both of these ads fall under the problem-solution arrangement because the ads convey that there can be a solution to their problem.
For the puppy ad, the owners are trying to send the message that a puppy needs a safe and loving home and they are trying to find one. Finding a home for the dog could be seen as the problem and the solution is that people viewing this ad can’t resist such a cute puppy and someone will end up purchasing it.
For the personal ad, this woman is trying to find a man who can provide for her and give her the love and compassion that she desires.The problem for this woman is that she can’t find someone that she is interested in, but through online dating she is able to present herself positively to others. The solution is that she will eventually find someone that she is compatible with and can then date.
1 comment:
You make a good point in calling the golden retriever ad a problem-solution arrangement--something that is not immediately obvious. They want to show that their dogs can get along with people and that they are in excellent physical condition. They do that not only in the writing, but in the images, where they show the dogs inside, and outdoors, and with a child.
The other ad was not visible when I clicked the link. It seems the address is incomplete.
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